For multifamily owners & Property managers
Turn Pet Rent Into
a Tenant Magnet
Barkly Living is the all-in-one pet wellness amenity that attracts pet owners to your properties and unlocks new NOI without operational lift.
"Pets Allowed" No Longer Wins Leases
Pet owners are the fastest-growing tenant segment, and they're choosing properties that care for their pets, not just permit them.
69%
of U.S. households have pets
80%
of renters choose housing based on pet policies
97%
of pet owners view their pets as family
THE HIDDEN COST OF PET FEES
You're Leaving Tenants and Revenue on the Table
Pet rent with no returned value is seen as a tax, not a benefit. And the harder you police pets, the more tenants hide them.
From 'Pet-Tolerant'
to 'Pet-Centric'
Stop treating pet owners as liabilities to tax and start treating them as a target segment to serve. When you bundle tangible value into pet rent, you transform a junk fee into a tenant magnet.
The pet fee is no longer a tax. It's a membership.
The Benefits of
a Pet Wellness Amenity
No new infrastructure. No complex integration. Just a smarter way to support pet-owning residents.
01
Increase Occupancy Rates
68% of pet-owning renters would choose a property based on pet-friendly amenities.
02
Boost Tenant Retention
87% of pet owners would renew their lease if their apartment community was pet-friendly.
03
Grow NOI
66% of pet owners are willing to pay extra rent or fees for a pet-friendly apartment.
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The Turnkey Pet Wellness Amenity
Barkly Living lets you switch to a value-based amenity instantly, without the typical capital investment.
Activate Barkly Living
We do all the heavy lifting. Your property managers simply share an automated rent roll report and all pet-rent paying tenants immediately have access.
Tenants Receive Access Link
We share the excitement with your tenants via email and in-person materials. The pet-owning tenants simply click a link to access the Barkly Living platform.
Tenants Get Savings, Care, and Connections
All pet-rent paying tenants get immediate savings on curated pet services, unlimited support from licensed vets, and exclusive community experiences with their pet owning neighbors (a $500 annual value).
You See Results
Pet rent becomes a high-value amenity. You stop charging a tax tenants resent and start providing a benefit they won’t want to live without. Attract more tenants. Lock in renewals. Increase NOI.
The Real Impact from Partner Properties
Barkly Living is a great added bonus for our residents. Many pet owners don’t have pet insurance, so having access to a virtual vet saves them time, money, and unnecessary trips. It’s convenient and gives them one-on-one support without ever leaving home.
Our residents and prospects love the idea of being able to do telehealth visits with Barkly Living. Having Barkly Living included in our pet rent is definitely a hit with pet lovers and helps us stand out compared to other properties in the area.
Barkly Living gives us a strong value point to highlight during tours, making the leasing process smoother and helping prospective residents view the property as proactive and well-managed. Overall, it has enhanced our pet-friendly amenities and streamlined our leasing in a meaningful way.
Prospects are literally joining just because of Barkly Living. We had 2 prospects sign this month alone. The response has been amazing.
We look after the pets. They never want to leave.
Savings
Skip the markup on pet essentials. Members get exclusive pricing on perks like food, treats, supplements, and gear from brands we've vetted ourselves.
Care
Get answers from licensed vets anytime, no appointment needed. Unlimited video and chat consultations for the moments that can't wait until Monday.
Connections
Join neighbor meetups, pet-friendly events, and a community of people who get the experience of pets being part of your family.
Frequently Asked Questions
How does this benefit my property?
Properties with Barkly Living attract more pet-owning tenants (the fastest-growing renter segment), increase tenant retention, and justify higher NOI without operational complexity or infrastructure investments.
Is there any setup required from our property management team?
Minimal. We handle the heavy lifting. Your team simply provides a monthly rent roll report, and we take care of tenant communication, onboarding, and ongoing support.
Can we roll out the program gradually?
Yes. Barkly Living can roll out to any properties you like. We recommend starting with at least 300 units to experience the impact provided to your pet-owning tenants.
Can tenants really save money with this?
Absolutely. Members get exclusive pricing on pet food, treats, supplements, and gear, plus unlimited access to virtual vet care from licensed vets, eliminating costly urgent care visits. Most members save hundreds annually.
How quickly can we get started?
We can activate Barkly Living across your properties within days. Once we receive your rent roll, tenants immediately gain access to the platform and all its benefits. You can showcase Barkly Living to attract new tenants immediately..
How do tenants reach support?
Support is available directly through the Barkly Living app and email via info@barklyliving.com.
Turn Pet Living Into a Standout Amenity
Ready to see how Barkly Living can work across your portfolio?
